WORKS
Envirosell
Envirosell is a global research and consulting firm specializing in the analysis of consumer behavior. They wanted a new website design that would re-imagine their branding and visual direction. I accomplished this by defining a visual tone that represents sophistication with a clean modern design.
Challenge
Accomplish a new and modern website design that re-imagined their branding and visual direction. They also wanted to improve their SEO performance and define a content strategy that would provide SEO growth.
Solution
I designed and implemented the new website design using WordPress + Elementor, leveraging custom post types, custom post fields, and custom shortcodes. The website was designed to be fully responsive and optimized for performance. I redefined the content structure to provide better content management and SEO optimizations. I provided insights and optimizations for SEO performance based on observed gaps and opportunities.
Outcome
The website was launched on time and on budget. Envirosell was very happy with the comprehensive transformation of the website and SEO insights and optimizations. Company branding and direction have been greatly uplifted and created a platform for company visual direction.
Tech
WordPress, Elementor, PHP, JavaScript, CSS, HTML
Visit website
EF Go Ahead Tours
As a software engineer contributing to the web and mobile applications buildout, I was expected to provide performant implementations of travel components related to flights, traveler bookings, and on-tour experiences for travelers and tour guides.
Challenge
Accomplish performant implementations of travel components related to flights, traveler bookings, and on-tour experience for travelers and tour guides.
Solution
I created new components or improved existing ones that accomplished the above-listed features, in the web and mobile applications. I also contributed to the maintenance of the existing codebase and provided code reviews and feedback to other team members.
Outcome
Improved traveler experience in the mobile application which increased on-tour engagement by more than 50%, as it provided a better way to communicate with fellow travelers and their tour guide. Improved traveler experience with flight details, which provided much-needed insight for tour guides and group leaders to better manage their groups.
Tech
Next.js, GraphQL, Node.js, Expo Go + React Native, Typescript, Emotion styled-components, CSS, HTML
Visit website
Datebook | SF Chronicle
As a software engineer contributor, I created custom content types and page templates, as well as built custom JavaScript components for the search page.
Challenge
Build a performant and easily content-managed website for the events in the Bay Area on SF Chronicle. Ingress event data from a third-party API and display it throughout the website. Provide a way for users to search and filter events based on their preferences.
Solution
I built custom page templates for articles that incorporated related articles and highlighted related events. I built a custom events search page, mobile optimized for the best user experience regardless of device.
Outcome
The website was launched on time and on budget, with great initial user engagement.
Tech
WordPress, PHP, JavaScript, CSS, HTML
Visit website
Greenstate
Greenstate is a digital publication that covers the growing cannabis industry as it becomes more mainstream.
Challenge
Build a performant and easily content-managed website for the growing Cannabis industry, which provides an outlet for news, reviews, and information.
Solution
I created custom page templates for articles and top-level category pages. Implemented responsive design and mobile optimizations for better user experience.
Outcome
The website was launched on time and on budget.
Tech
WordPress, PHP, JavaScript, CSS, HTML
Visit website
Oppenheimerfunds | NYT
NYT | T Brand Studio created an engaging and insightful native advertisement for Oppenheimer Funds. The article accomplished a slick experience while providing a thought-provoking topic about how our bodies reveal details about our lives.
Challenge
Create a landing page website that executes pixel-perfect design and animations. The page was to be fully responsive and optimized for performance.
Solution
I created a landing page website that accomplished the design layout with engaging page element animations with pixel-perfect precision.
Outcome
The website was launched on time and on budget.
Tech
HTML, CSS, JavaScript, GSAP, Canvas, SVG
Visit website
Ford GT - Return to Le Mans | NYT
NYT | T Brand Studio created a dynamic native advertisement for Ford GT. The article accomplished a feature-rich experience as it immersed the user into the Ford GT's return to Le Mans.
Challenge
Create a landing page website application that executes pixel-perfect design and animations. The page was to be fully responsive and optimized for performance.
Solution
I created a landing page website that accomplished the design layout with engaging page element animations, with pixel-perfect precision.
Outcome
The website was launched on time and on budget.
Tech
HTML, CSS, JavaScript, GSAP, SVG
Visit website
Mercedes-Benz - Driving Toward Tomorrow | NYT
NYT | T Brand Studio created an informative native advertisement for Mercedes-Benz. The article provided a simple and clean layout as it delved into the future of Mercedes-Benz.
Challenge
Create a landing page website that executes pixel-perfect design and animations. The page was to be fully responsive and optimized for performance.
Solution
I created a landing page website that accomplished the design layout with engaging page element animations with pixel-perfect precision.
Outcome
The website was launched on time and on budget.
Tech
HTML, CSS, JavaScript, GSAP, SVG
Visit website
Given Spirits
Given Spirits is a unique blend of the finest silver tequila. They wanted a new website design that would streamline the experience and provide a more modern look. They wanted to highlight the versatility the tequila and showcase some of the best cocktails that can be made with it.
Challenge
Create a new website design that would streamline the experience with a modern look. Highlight the versatility of the tequila and showcase some of the best cocktails that can be made with it.
Solution
I designed and completed development as a fully responsive and optimized website. Custom cocktail gallery made to highlight some of the best cocktails that can be made with tequila.
Outcome
The website was launched on time and on budget. Given Spirits was very happy with the new website experience.
Tech
WordPress, PHP, JavaScript, CSS, HTML
Visit website
LU CELANIA SIERRA
Lu Celania Sierra desired a fresh airy new website which allowed her imagery to take center stage.
Challenge
Create a new website design that would achieve an airy and clean experience that allowed here imagery to shine.
Solution
The website was designed and implemented to be fully responsive and optimized for performance.
Outcome
The website was launched on time and on budget. Lu Sierra was very happy with the new website experience.
Tech
WordPress, PHP, JavaScript, CSS, HTML
Visit website